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About the Talk

Have you tried to establish a user-centered design approach in your organization? When the speaker joined Premera Blue Cross in early 2002, he did not intend to build a UX team and change the Premera culture, but that’s what he ended up doing. In this talk, you’ll hear stories and the lessons he learned from that experience and from the work he’s been doing growing the UX team at one of the largest local consulting companies, Ascentium.

About the Speaker

Kevin has over 13 years of experience in website user experience design and program management. He’s currently the Associate Director of the User Experience at Ascentium. He splits his time between supporting the Ascentium UX team, pursuing new business, and working with clients including Expedia, Microsoft, T-Mobile, The Bill and Melinda Gates Foundation, and others.

Before Ascentium, Kevin built and managed the Web User Experience team at Premera Blue Cross, the largest healthcare insurer in the Northwest. The team delivered information architecture, interaction design, user interface design, usability studies, analytics, and user research. At ABCNews.com, he was Technical Line Producer of the entertainment sites MrShowbiz.com, WallofSound.com, and CelebSite.com. During a stint in his native Chicago, he was the program director of teams that redesigned and maintained sites for Discover Card, Budget Rent a Car, and GE Appliances. The team's work on Discover Card is profiled in the book, WebWorks: Navigation. He has a BFA in Computer Art from Carnegie Mellon and a certificate in User-Centered Design from UW. Kevin lives in the Ballard neighborhood of Seattle with his wife, two sons, and two cats Bob and Howard.

After the Talk

Don't forget that we all head over to the Dad Watsons for food and drinks after every Refresh Seattle talk. Hope to see you there!

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2008 Schedule

We are currently finalizing our 2008 schedule and confirming speakers. The events will now be taking place at the Fremont Library (not Ballard). Below is our tentative schedule, again speakers and all dates are not yet confirmed.


* - Speaker not yet confirmed.

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